The Secret to Why Less Can Be More


by Lisa Sicard

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How Less Can Be More in Business and in Life

Many businesses think more is always better, right? More sales, more clients, more workers. But in reality, that’s not always the case.

Less is more in business and in life

Some businesses tend to grow too fast and sometimes end up out of business in that rush for more. They think the more locations they have the more money they will make.

But then reality hits them, and they realize the more help to hire and more bills to pay for another location can be too much for a business to sustain long-term.

Fewer Customers Can Be a Good Thing

I learned the lesson in my first year of being in business full time that having more customers was not always a great thing. You had to be there for everyone and try to do everything for each client.

I learned it was better to have fewer clients and upsell the ones I had. Now, of course, I don’t recommend getting rid of all your clients. However, if one of them is more time consuming than the rest, you may want to give it some thought.

This time-saver may also allow you to find ways to make some passive income.

However, I do recommend having a pipeline of potential clients down the road when you may lose one inadvertently.

Fewer Workers Can Be Good Too

Having less people to lead and train also can be good for a small business. But with this, I do caution to always have a backup plan in case the few people you have go elsewhere. Not everyone will stick with you and your small business.

So, if you have fewer clients and lose a worker that can be an advantage.

Grow the Business Slow and Surely Like a Turtle

Remember the story of the turtle and the hare? The turtle sure was slow but he was steady and won the race. The same can be said for your business.

Businesses that are slow like a turtle win the race

I’ve seen many small businesses over the years go under when they tried to expand too quickly in the marketplace. It’s a hard thing to watch a business go through that.

Many small businesses don't survive the first 2 years and more than half go under around the 5-year mark. Growing too quickly is one of the top reasons why this happens.

Sometimes it's letting go of a fear that can help you overcome letting go of “the more” in your life. Once you let go of it, you can let go of something that is the more in your business.

Less Can be More on Social Media and Marketing as Well

Even on social networks, over-posting can do more harm than good. Imagine if a business is posting over and over again each and every day? Wouldn’t you get sick of seeing them and their messages? But if you post when something great is going on or something of interest, your followers will more likely read and share that content.

However, even in the old days of marketing, if someone did too many ads on a network, they become tuned out by listeners or viewers.

In Life is Less More too?

Sometimes even in life, having less and doing less can add more to your life. If you have too much stuff it can be overwhelming and overbearing. You don’t know how to clean it, where to put it, etc. It can make you feel unmotivated to get anything done and be a real hinder in your life.

By the same token, doing too much can wear you down and out. It can even make you sick which in turn makes you not able to do anything.

So, the next time you want more or do more, stop and think, is it really MORE in your life? 

About the Author 

Lisa Sicard

Lisa loves helping others to thrive online through Content Marketing with Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others?

She has 30+ years experience in marketing/advertising with 9 years experience in content marketing, social media, blogging and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

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