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  • Author: Jennifer Sanders

10 Common Branding Mistakes That Solopreneurs Make

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Jennifer Sanders

Branding is not what most solopreneurs think it is. It’s not just a side project that can be done in your spare time, but rather a genuine business necessity that you need to focus on every day. Reports show that 81% of customers buy from brands they trust, while 86% of consumers say that authenticity

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