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Opening a New Location – Top Tips for Business Owners

by Luca Yates

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Congratulations, you have decided to open the next location for your business! Whether this is the second store or the latest addition to your chain, it is always exciting to expand your business. Here are some of the things you should think about when you want to open a new branch of your business.

Nail the Location

One of the most important things you can do is nail the location. Are you going to be opening your new location in the same city as the original, or are you going to a new one? If it is the former, you can rely on word of mouth alongside your marketing to help attract attention to the new place. However, if it is the latter, you might find yourself starting from scratch and building brand recognition all over again. 

This is why finding the right kedai untuk disewa is going to be vital. You have to ensure that you find a store that you know you are going to be able to decorate properly and bring into line with your commercial aesthetics, but it also needs to be easy to find. Some customers might be coming to you from far away, and they won’t want to have to hunt you out. You might also have to rely on passing foot traffic for a little bit, so having a shop that is hidden and out of the way is not going to be a great idea as people might walk straight past it without realising that it is there. 

Get the location just right, and you might find that many other parts of the puzzle slip into place too. The right shop for your expansion is out there, you just need to track it down.

Choose a Manager Who Knows Your Business

Hiring the right staff will be a vital part of setting up this new business. However, you need to make sure that you have just the right people on hand. When it comes to the majority of new roles, you can consider hiring fresh. There are so many people out there with the right experience and work ethic, and bringing them on board could give you the chance to gain some incredible talent and skill that will only benefit your business. 

However, you need to make sure that management already knows the ins and outs of the company. This will allow the business to get up and start running as smoothly as possible in as little time as possible. With a new branch, you want to make sure that it is profitable from the beginning, and someone familiar with company practices will be the right choice for ensuring that the right steps are taken. For this reason, it can often be the right decision to move one of your existing managers to the new location, and then either hire or promote to fill the vacancy they have left. If such a change could result in a relocation for the employee, you could offer to help offset some of the costs that they might face from it. 

Promote, Promote, Promote

Even before you have found the perfect location, you should start doing a little research to work out the best way that you could promote the opening of your new shop. Once you have this confirmed, you can start to plan the marketing that you are going to use for the promotion of your new branch.

Make sure that the local people know that you are going to be coming. Have an opening date on the front of your shop while you are completing the renovations, and then making sure that you have billboards or other types of physical marketing around can be a great way to ensure that everyone knows that you are coming.

Don’t forget about social media too! This is one of the most important tools that you will have to hand, and it is vital that you are able to build up a strong social media presence for the new brand. Consider giving it its own presence, especially on a platform like Facebook where you can connect with a lot of potential customers, but don’t be afraid to throw a little shoutout on your other pages too!

Throw a Great Opening Party

Once everything is ready for launch, you need to make sure that you plan and throw a brilliant opening party! This is a great way to get customers through the doors and prepare your staff for what they can expect when they actually operate. What’s more, it is a great chance for you to get to celebrate your brand!

Setting up a new branch of your business is going to take a lot of time and effort, but it is a great move to make when expanding your company. Make sure you plan this meticulously!

Opening a New Location – Top Tips for Business Owners

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About the Author 

Luca Yates

Through his work in the SEO and Corporate landscapes, Luca Yates has been on his own personal growth journey. Today, he loves helping others to achieve their goals.

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