fbpx

Saying Goodbye: Why I Delete People From Our Email List

by Don Smith

All products and services featured on this site are independently selected by our authors and editors. If you buy something through links on our site, we may earn an affiliate commission.

Every few months, I delete a huge chunk of our email subscribers. I don't import lists; these are all people who asked to be on our newsletters at some point.

So why would I say, “Sorry, I'm not going to send you monthly book recommendations, motivational articles, and news about our community anymore?”

I've Stopped Chasing People

I've learned long ago to stop chasing people.

The way I see it, if people aren't interacting, there's no point in wasting resources by continuing to send them emails. It's also not helpful for email deliverability when people get your emails and don't open them; that tells the mail servers that you're a spammer.

The email software I use to send out our newsletters, Mailchimp, makes it easy for people to unsubscribe. It also gives me the tools I need to “fire” people from my audience. I don't want to flood people with emails they don't want.

90% of my audience interacts with my emails. The others will get deleted.

I Unsubscribe People Who Don't Engage

Every so often, I run a report to show who has engaged with my emails recently. Those who haven't replied or otherwise engaged with the emails for a long time get deleted from the list.

My email list after a pruning cycle – that's better.

Moral of the Story?

It is not worth chasing people who aren't interested in what you have to say or don't click with you; there are plenty who will. That's why I eventually stop sending stuff to people who never look at it; I'd rather reserve my energy and our community resources for those of you who are avid fans.

Comment

About the Author 

Don Smith

The Personal Growth Channel founder, Don Smith also owns a technology company, has served on the board of directors for multiple companies, and enjoys seeing people achieve their goals. Happily married with five children, he lives in Springfield, Illinois.

Articles You May Like


No long article today. Just a question to make you think. How will you make today a great day? Comment so that others might get

Read More
How Will You Make Today a Great Day?

I spent the past week unfollowing 1000's of people through Twitter and Instagram. I also unfriended some folks on Facebook. Why? I do not follow

Read More
Who Do You Follow and Friend on Social Media?

When I first started this personal development community several years ago, I never thought it would gain the momentum it has. Now that there are

Read More
Never Wrestle With Pigs: How to Deal With Bullies and Trolls

Notice humanity leaving the Matrix. Seriously. Observe it to gain a sense of knowing. You and I are evolving. Human beings are finally beginning to

Read More
1 Step to Leaving the Matrix

I was talking with one of my friends this morning at breakfast, and the conversation turned to kids. He shared a story about listening to

Read More
It’s Not About The Nail

This month in our personal development book a month challenge, we'll be reading a classic.  Topping the charts for nearly a century, Think and Grow

Read More
Book of the Month – Think and Grow Rich by Napoleon Hill

A few moments ago my niece popped up on my Facebook wall. She is a 16 year old grappler who took first place in a

Read More
Need Plus Greed Plus Speed Equals Bleed

The article Why You Won't Become a Millionaire by Budgeting Alone revealed that the average millionaire has anywhere from 1 to 50 streams of income.

Read More
150+ Ways to Make Extra Money This Year

Procrastination is the act or habit of delaying or postponing tasks, especially something that requires immediate action. In other words, it is the complete failure

Read More
How to Stop Procrastination From Stalling Your Career
>