Best Social Media Practices For An Entrepreneur In 2020


by Chayan Chakrabarti

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 Social media is not just a place to express yourself and post about your personal stuff. In 2020, brands are trying to get that extra cushion of trust by using social media. So as an entrepreneur, it's crucial to know how to get the max out of your social media without compromising your productivity. So if you want to establish your brand in 2020, then the following practices can help you to manage your time and social media effectively. 

Why Do We Even Need To Be Disciplined On Social Media?

Social media has many benefits. But at the same time it also reduced the attention span of anyone. So spending more time on social media can be very addictive and you will scroll your  phone all day without being productive.

If you are using social media for your business,  then these are the things you should do:

  • Create a Community Across All Social Media To Interact With Your Existing Visitors or Subscribers.
  • Start Advertising
  • Schedule Your Social Media Posts

Let's see how we can achieve our goals on social media without being distracted.

Create a Community Across All Social Media To Interact With Your Existing Visitors or Subscribers.

Creating a strong community on social media can help you to engage your audience more with your products or services. Here is how you can create a community around your brand:

  1. Start A Facebook Group
  2. Create A Linkedin Group
  3. Create A Quora Space

Facebook groups can give you a highly targeted audience in less time. It’s not that difficult to grow a facebook group. I started my facebook group last year and we are about to hit 5k group members and by the end of this year we are expecting our community to be a 10k community.

I have also started my linkedin group and will focus on growing it. Here are a few things that you can do to increase the presence of your facebook and linkedin groups:

  1. Post Daily
  2. Motivate Group Members
  3. Support Them
  4. Share Informative Tips and Tricks Related To Your Business

You can also try Quora spaces. I am the founding member of a Quora space and I have seen that space has grown up to 10 k followers from 200 followers.

You can follow these steps to build and scale your community easily.

Schedule Your Social Media Posts To Save Time

I only mentioned 3 platforms above and those are part of organic social media marketing. If you start paid marketing then you have to spend more time on social media and more tasks will be involved. I also have not mentioned twitter and Pinterest. So it’s better to use a social media scheduling tool for your social media posts.

Be Productive With Your Main Task After Using The Social Media

If you are into online business, then you have to spend a lot of time on social media. But, you also have to work on your website. This gets troublesome at times. So if you want to gain productivity even after using social media then you should:

  1. Stop Unnecessary Scrolling On Social Media
  2. Schedule Your Social Media Posts In Advance
  3. Uninstall Streaming Apps
  4. Use YouTube To Explore New Content Around Your Business
  5. Listen to Podcasts On Spotify
  6. Create Your Schedule On Schedule apps like Trello

Over To You

With its many benefits, social media can also be considered a time-waster. It’s up to you how you would like to use social media. As a creator or as a consumer. 

Are you using social media for your business?

About the Author 

Chayan Chakrabarti

A professional Digital Marketer and Blogger. I blog about Digital Marketing and also publish interviews of famous bloggers, entrepreneurs, social media experts.

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