Stop Looking at the Statistics to Grow Your Business

by Don Smith

All products and services featured on this site are independently selected by our authors and editors. If you buy something through links on our site, we may earn an affiliate commission.

I was mindlessly flipping through my statistics today.

Twitter Analytics: 335K impressions this month, nice!
Google Analytics: Yep, traffic to my site is good. Bounce rate down.
Shareasale: No new sales since the last time I checked five minutes ago.
Amazon: No new sales since the last time I checked five minutes ago, but a fair number of hits.
Main Store: A few more workbook sales, that's cool.

Are You Wasting Your Time on Non-Income Producing Activities?

Once I realized what I was doing, I stopped and started writing this article because writing this article means I'm getting in front of potential customers like yourself. There's a good possibility that some of you will buy business consulting services or workbooks after reading this article, so that's a better use of my time.

The last fifteen minutes spent flipping through various statistics meant I was wasting time on stuff that didn't matter, and not DOING the activities that create those statistics. One of the first things I do with new business clients is to take a look at their books to see what's working and not working, so I'm not saying to ignore your numbers completely.

You need to look at your statistics and balance sheet every once in a while so that you know what is working and not working, but checking those several times a day? That's just wasting time.

It's the same with a lot of things. When I coach people on time management skills, one concept I always work with is the old Pareto principal, otherwise known as the 80/20 rule. 80% of your activities are going to accomplish virtually nothing, while 20% will create real value.

The 80/20 Rule

In most businesses, 80% of your income is going to come from about 20% of your clients. You are probably also wasting 80% of your time on 20% of your clients (who are likely not those top clients bringing in most of your revenue).

My favorite coaching clients order a package, and we get started. No free consultations, no twenty emails, no trying to get a better deal (which doesn't work anyway because I'm plenty busy). They know what they want, have done their research, and seen the five-star reviews on Google or been following for a while, and they buy.

In the past, I've spent hours trying to get someone to buy, only to find out that they can't get past the fact that I'm not willing to work for peanuts. Those are my 20% that create 80% of my headaches. Now I just put out a reasonable offer and try to get it in front of many people. If people want to work with me, they can. If not, that's cool too.

You may not be a stats guy like I am, but my guess is you've got a few time wasters as well. My challenge to you is to quit doing those and start taking actions that truly matter.


About the Author 

Don Smith

The Personal Growth Channel founder, Don Smith also owns a technology company, has served on the board of directors for multiple companies, and enjoys seeing people achieve their goals. Happily married with five children, he lives in Springfield, Illinois.

Articles You May Like

Ego tends to think lazily. Thinking lazily involves accepting – aka thinking – other people's thoughts sans analysis, scrutiny or any form of mental vetting.

Read More
Do You Routinely Think Your Thoughts?

Woohoo. I spied one of my online income streams a few moments ago. Overnight, the income for the month doubled. I do not get attached

Read More
How to Boost Your Income

I created a forum on Reddit to highlight the happy marriage stories that often get buried by the media, r/HappyMarriages. I love seeing posts from people

Read More
Happy Marriages Forum Shows Marriage Can Be Wonderful

Every decade brings new trends. In the second half of the 20th century, the technological advancements we saw made people invest in appliances. Today, things

Read More
How to Create a Self-Development-Friendly Atmosphere in Your House?

The other night, I was working on an article, when I heard my daughter trying to control her laughing. If any of you remember my

Read More
Lesson from my daughter: Dad, why you gotta be so formal?

I chuckled the other day as my wife Pamela said, “Can we shut down the ads until I get a few more people hired? We

Read More
Why You Should Slow Down Your Business Growth

Have you ever heard the phrase “Rome wasn’t built in a day?” Unless you don’t get out much, the answer is probably yes. Whenever people

Read More
The Top Three Essentials for Daily Improvement

2021 is a new year. You don't want to begin it by being aggravated. You don't want to spend it being annoyed. You don't want

Read More
How to Avoid Social Media Stress

My uncle once told my dad about someone who knew the stock market inside-out. He said this financial expert had excellent stock tips. I heard

Read More
Do You Trust Specialists Generalists or Fools?