3 Lessons I Learned by Going Viral on Reddit
Getting something you created up-voted to the front page of Reddit sounds fantastic, but what really happens when you go viral on Reddit?
1. Going Viral on Reddit Doesn't = $$$
It is a wonderful feeling to see something you created go viral on reddit and get 18,000+ upvotes and 100,000+ views within 24 hours. But lots of upvotes, likes, and views don't translate directly into cash.
Raising awareness of your brand is helpful, but you still have to get people to purchase your products or services to make money. One viral meme isn't going to do that, especially if you don't have anything to sell.
On the other hand…
Don't get me wrong, anything that raises awareness about your business can lead to new customers. I've had quite a number of people ask me to coach them on how to go viral after reading this article, seeing that I've got thousands of shares on my little life-goals workbook, or seeing some of my other content like how I took the first spot on Google for several queries.
But if I hadn't created things to sell like the print below and set up a website to sell it on, that viral meme would have generated zero revenue.
2. Viral Content Can Be Short-Lived
My phone blew up when my slightly modified quote, “The most dangerous phrase is ‘We've always done it this way',” from Rear Admiral Grace Murray Hopper went viral on Reddit. Until I turned off notifications for the post, my phone was buzzing every few seconds from comments as it screamed past 10k upvotes, then 12k, then 15k, finally settling around 18k upvotes.
A few days later? The rest of the world forgot about my meme's 24 hours of fame and life went back to
3. The Secret to Going Viral Is in the Details
If you do a little digging, you'll find out that the original quote from Hopper was actually “The most damaging phrase in the language is “We’ve always done it this way!” according to quote investigator. Someone else had already tweaked the quote to say dangerous instead of damaging. I tweaked it a little more and added her picture. It was something familiar to most of the audience, yet a little unique.
The meme also had a lot of hidden depth behind it for people who knew Hopper's story, which is why it stood out to people.
Some people even snickered a little with her title of rear admiral and the idea of doing things differently…yeah, that wasn't intentional. If that was your thought when you saw the quote, get your mind out of the gutter! Unless that makes you want to buy an inspirational coffee mug to give to someone, then I don't care :).
My thought when creating it was that most people would not consciously notice those very subtle tweaks unless they were pointed out, but subconsciously they would be drawn in, and I think that's precisely what happened. In my experience, success is always in the details, pay attention to them!
I encourage you to take notice of what works and what doesn't and make those tiny little tweaks in your own life if you want to stand out. If you want things to change in your life, try something different this year.