"The best investment you can make is in yourself." -Warren Buffett, Multi-Billionaire Investor
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The other day, I was talking with one of our sales interns.  I asked, “How do you feel like it is going?”.  His reply was gold.  This guy got sales!

Justin said “I was talking to my professor the other day, and explained that I was mainly telemarketing, but that I really enjoy it.  I have done a lot of fishing in the past, and this is just like that.  A lot of the time, you cast out your line and get nothing.  Sometimes you get a nibble, and you get that adrenaline rush.  Every once in awhile, you get a bite.  You try to set the hook, and reel the fish in.  If you land one, it has made the entire time worthwhile!”

Wow, that analogy really worked for me!  Some people spend all their time searching for the perfect bait.  Some people spend all their time searching for the perfect spot.  That 10 year old kid that brings home a string of fish every day?  He finds whatever he can stick a hook through and starts throwing his line out!

Certainly there are better spots to fish, and better bait to use, but how will you know what works without getting out and trying different things?  Sales is a numbers game, just like fishing.  Figure out a way to cast your line more often, maybe even try a few different methods at the same time, and you'll get some nibbles.  If you're lucky you'll even land the big one today!

So how about you?  Are you picking up the phone or visiting prospects every day and casting your line?  If you aren't, how do you expect to get more customers?

Don Smith

Don Smith is a business coach with decades of experience. Happily married with five children, he lives in Springfield, Illinois. To work with Don, please click here.