Want more sales? Think like a fisherman!

by Don Smith

All products and services featured on this site are independently selected by our authors and editors. If you buy something through links on our site, we may earn an affiliate commission.

The other day, I was talking with one of our sales interns.  I asked, “How do you feel like it is going?”.  His reply was gold.  This guy got sales!

Justin said “I was talking to my professor the other day, and explained that I was mainly telemarketing, but that I really enjoy it.  I have done a lot of fishing in the past, and this is just like that.  A lot of the time, you cast out your line and get nothing.  Sometimes you get a nibble, and you get that adrenaline rush.  Every once in awhile, you get a bite.  You try to set the hook, and reel the fish in.  If you land one, it has made the entire time worthwhile!”

Wow, that analogy really worked for me!  Some people spend all their time searching for the perfect bait.  Some people spend all their time searching for the perfect spot.  That 10 year old kid that brings home a string of fish every day?  He finds whatever he can stick a hook through and starts throwing his line out!

Certainly there are better spots to fish, and better bait to use, but how will you know what works without getting out and trying different things?  Sales is a numbers game, just like fishing.  Figure out a way to cast your line more often, maybe even try a few different methods at the same time, and you'll get some nibbles.  If you're lucky you'll even land the big one today!

So how about you?  Are you picking up the phone or visiting prospects every day and casting your line?  If you aren't, how do you expect to get more customers?

About the Author 

Don Smith

Happily married with five kids, Smith owns a technology company, is the founder of this site, has served on the board of directors for multiple companies, and loves playing soccer, hiking, and mentoring.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

I've read thousands, if not tens of thousands of books over the years. I am the owner and CEO of a multi-million

Read More
Will Reading Books Make Me Successful?

I had another no show for a free consultation last night. I'm a business coach, and part of the drill is hopping on

Read More
Don’t Allow Your Clients to Abuse Your Good Nature

I firmly believe that “Powering Up”, i.e, doing your homework, is critical to your success.  I also think it can be one

Read More
Power Up! Just don’t take too long!

This month's personal development pick is “The Snowball: Warren Buffett and the Business of Life.” This is the intriguing life story of

Read More
Book of The Month – The Snowball: Warren Buffett and the Business of Life

How would your life and business change if you could trust everyone around you completely and they fully trusted you? Businesses that

Read More
Book of The Month – The Speed of TRUST: The One Thing That Changes Everything

 Social media is not just a place to express yourself and post about your personal stuff. In 2020, brands are trying to

Read More
Best Social Media Practices For An Entrepreneur In 2020

Recruitment has moved online. With a whole host of online platforms and social media channels to choose from, posting an available job

Read More
Top 5 Online Recruitment Mistakes To Avoid

Whether you're dealing with customers, trying to get that raise, or making friends, concepts from the book Raving Fans: A Revolutionary Approach

Read More
Raving Fans: Book of the Month Selection

Is work-from-home your struggle story? Read the article below While Covid-19 celebrates more than one year of existence affecting harm to humans

Read More
How to Stay Focused While Working From Home?

Did you know that Coca Cola spent $74 on advertising and only made $50 in sales their first year?[1] Adjusted for inflation,

Read More
Even Coca-Cola Lost Money the First Year. Don’t Give Up!

Most of us have had a fair amount of experience working from home at this point. Maybe you have gone back and

Read More
Starting Your First Work From Home Role In 2022? Here’s What You Need To Make It Work

From a young age, I never followed the crowd. I was the kid who went exploring at summer camp while the rest

Read More
Are You Leading? Or Just Taking a Walk?


Get new articles and course discounts from leading providers every Friday in your inbox with your free subscription!